Aman Rai Agrawal
Nemeziz 2.jpg

Adidas NEMEZIZ

A parametric sculpture made of Nemeziz straps showcasing the trace of one of Messi's most iconic goal. For the launch of the new Adidas Nemeziz boots we have created a parametric sculpture that is a physical representation of motion, speed and agility, a celebration of a high performance athlete like Leo Messi.

This project was done during my internship at Espadaysantacruz Studio, Madrid and all the images belong to © Espadaysantacruz Studio

Nemeziz 2.jpg
 We have turn the trace of Messi’s body position during one of its most iconics plays into a real size sculpture made of the same fabric Nemeziz boots are made from: the Nemeziz Strap. The result is a sculptural shape showcasing the agility, speed, change of movement and direction, turn into a beautiful shape: a visualization of one of the Messi most iconic goals.

We have turn the trace of Messi’s body position during one of its most iconics plays into a real size sculpture made of the same fabric Nemeziz boots are made from: the Nemeziz Strap. The result is a sculptural shape showcasing the agility, speed, change of movement and direction, turn into a beautiful shape: a visualization of one of the Messi most iconic goals.

 To archive this we choose one of the Messi most emblematic goals: Champions league semi final 14-15 against Bayern Munich. Then we retrieved the volumetric space of Messi’s run by using 3D software to analyse & create a  3D trail  of his body during the play. The model was sliced into 400 vertical cross-sections that were  CNC cut  to create wooden “ribs”. These ribs created the support and the framework for the Nemeziz bands to be stretched across

To archive this we choose one of the Messi most emblematic goals: Champions league semi final 14-15 against Bayern Munich. Then we retrieved the volumetric space of Messi’s run by using 3D software to analyse & create a 3D trail of his body during the play. The model was sliced into 400 vertical cross-sections that were CNC cut to create wooden “ribs”. These ribs created the support and the framework for the Nemeziz bands to be stretched across

 This parametric sculpture was showcased for 3 days under the  London Eye , and has been highlighted as one of the top 5 creative ideas by AdAge  https://adage.com/article/special-report-creativity-top-5/top-5-creative-brand-ideas-you-need-know-about-right-now-may-20-2019/2172621   The sculpture under the London Eye  Real photos, not renders :)

This parametric sculpture was showcased for 3 days under the London Eye, and has been highlighted as one of the top 5 creative ideas by AdAge

https://adage.com/article/special-report-creativity-top-5/top-5-creative-brand-ideas-you-need-know-about-right-now-may-20-2019/2172621

The sculpture under the London Eye Real photos, not renders :)

Nemeziz.jpg